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Thursday, November 14, 2006

DB5: THE FRUTIGERS

Inspired by children and alphabet books and based on the Frutiger font family by Adrian Frutiger, The Frutigers present the letters of the alphabet in an interactive environment where each character adapts itself to varying conditions in an appropriate way set by the user. Being both playful and rambunctious, the thick weighted font reflects the personality in which they are conveyed. In the interactive piece, the characters are identified with their names beginning with their letter when clicked anywhere on the canvas. The phonetics associated with each letter generates a meaningful individualized persona for each character. The bouncy and excited manipulation involved when the user interacts with the characters, animates their presence and thereby brings out the hyperactive personalities out of the round shaped Frutiger family (font). Targeted for both children and adults, The Frutigers is a playful way to investigate the design, characteristics and structuring of the font family by simulating them into an interactive space where the user has the means to discover the meta-font intimately. Just like us, letters have personalities. Through an interactive environment, the composition will attempt to bring those characters to life through by activating a fun learning experience on letters and their forms implementing movement, interaction, art and drama directly to each depicted Frutiger character.

IMPROVEMENTS AND UPDATES FROM PREVIOUS ATTEMPT

My final project in this course will expand on the ideas presented in the previous design brief. The Frutiger font-family will be investigated in depth in the interactive composition, but this time around giving more attention toward the individual characterstics of each letter. The interface will be similar to that of db4.1, where the user must first draw a random Frutiger on screen to interact with. More attention toward aesthetics and effective typography design will also be considered in the project. Like the design and style, attention to appropriate and humorous phonetics, conveying each character appropriately and humorously, is another essential aspect that will be developed.

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