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<channel>
	<title>Blog! by Jason Safir</title>
	<atom:link href="http://www.underwater.ca/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://www.underwater.ca/blog</link>
	<description></description>
	<pubDate>Tue, 20 Jul 2010 21:04:51 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
	<language>en</language>
			<item>
		<title>Serial Communication Between Max/MSP and Arduino Using the ‘Serial’ Object</title>
		<link>http://www.underwater.ca/blog/arduino-to-max-msp</link>
		<comments>http://www.underwater.ca/blog/arduino-to-max-msp#comments</comments>
		<pubDate>Tue, 13 Jul 2010 07:11:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[dataflow]]></category>

		<category><![CDATA[physical computing]]></category>

		<category><![CDATA[tutorials]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=2021</guid>
		<description><![CDATA[I needed a script to send multiple values from Max/MSP to an Arduino to control a few components. After researching for a viable solution for my application, I had discovered that it is really easy to interface Max/MSP with an Arduino microcontroller by simply using the &#39;serial&#39; object built-in into Max/MSP&#8217;s objects library.

arduino-to-max.maxpat (Save Link [...]]]></description>
			<content:encoded><![CDATA[<p>I needed a script to send multiple values from <a href="http://cycling74.com/products/maxmspjitter/">Max/MSP</a> to an <a href="http://www.arduino.cc">Arduino</a> to control a few components. After researching for a viable solution for my application, I had discovered that it is really easy to interface Max/MSP with an Arduino microcontroller by simply using the &#39;<a href="http://cycling74.com/docs/max5/refpages/max-ref/serial.html">serial</a>&#39; object built-in into Max/MSP&#8217;s objects library.</p>
<p><a href="http://www.underwater.ca/downloads/max-arduino/arduino-to-max.maxpat"><img class="size-full wp-image-2039" title="Screenshot of Arduino to Max/MSP patch" src="http://www.underwater.ca/blog/wp-content/uploads/2010/07/arduino-maxmsp-patch-screenshot.jpg" alt="Screenshot of Arduino to Max/MSP Serial Patch" width="471" height="408" /></a></p>
<p><a href="http://www.underwater.ca/downloads/max-arduino/arduino-to-max.maxpat">arduino-to-max.maxpat</a> (Save Link As&#8230;)</p>
<p>I put together a clean <a href="http://www.underwater.ca/downloads/max-arduino/arduino-to-max.maxpat">serial Max patch</a> which simply uses the &#39;<a href="http://cycling74.com/docs/max5/refpages/max-ref/serial.html">serial</a>&#39; and &#39;<a href="http://cycling74.com/docs/max5/refpages/max-ref/unpack.html">unpack</a>&#39; objects to get analog and/or digital values coming from Arduino into Max/MSP. This solutions makes it really easy to get serial values from your Arduino into Max/MSP by splitting up the different readings and outputting them into <a href="http://cycling74.com/docs/max5/refpages/max-ref/number.html">number-boxes</a>.</p>
<p>To make my Max/MSP and Arduino serial patch work, you will also need to copy and paste a really simple Arduino syntax into a new Arduino sketch I put together below. You may alternatively download my <a href="http://www.underwater.ca/downloads/max-arduino/arduino_max.pde">Max/MSP and Arduino sketch</a>.</p>
<pre>int val1 = 0;
int val2 = 0;
int val3 = 0;

void setup()
{
  // start serial port at 9600 bps:
  Serial.begin(9600);
}

void loop()
{
  // read analog input, divide by 4 to make the range 0-255:
  val1 = analogRead(0);
  val2 = analogRead(1);
  val3 = digitalRead(2); 

  Serial.print(val1, DEC);
  Serial.print(" ");
  Serial.print(val2, DEC);
  Serial.print(" ");
  Serial.print(val3, DEC);
  Serial.print("\r");
  // pause for 10 milliseconds:
  delay(10);
}</pre>
<p>Like any Arduino interface you build, you will need to identify the pin numbers you are using from your Arduino, and determine whether the inputs you are using are sending digital or analog values. The below example is setup to read an analog value from pin &#8216;1&#8242; and a digital value from pin &#8216;2&#8242;.</p>
<pre> val2 = analogRead(1);
 val3 = digitalRead(2);</pre>
<p>The Arduino sketch and Max/MSP patch I put together is setup to recognize three inputs, two analog input values on pins &#8216;0&#8242; and &#8216;1&#8242;, and one digital input value on pin &#8216;2&#8242;. There is no limit in how many values you can send to Max/MSP from Arduino, on the software side, so feel free to add additional pin recognition lines into the Arduino sketch if your interface requires additional inputs. If you are adding additional inputs, it is important to make sure that the <strong>Serial.print(&#8221;\r&#8221;);</strong> line always appears at the end of the loop function, directly before the <a href="http://www.arduino.cc/en/Reference/Delay">delay function</a>. This line of code simply let&#8217;s Arduino know that we are at the end of the loop.</p>
<p><img class="alignnone size-full wp-image-2095" title="max-msp-unpack-object" src="http://www.underwater.ca/blog/wp-content/uploads/2010/07/max-msp-unpack-object.jpg" alt="Max/MSP Unpack Object" width="118" height="30" /></p>
<p>For every additional serial value you arrange to send to Max from Arduino, you will also need to add an additional &#8216;0&#8242; symbol into the unpack object&#8217;s input list inside the Max patch. When you input a new symbol into the &#39;unpack&#39; object, a new outlet will appear beneath the object, which outputs your inputs serial value corresponding to the pin you identified it with in your Arduino sketch. Once you are done tweaking your Arduino sketch, don&#8217;t forget to upload it onto your Arduino board!</p>
<p>That&#8217;s it! I connected a toggle switch onto the &#39;serial&#39; object. Press the switch to either turn serial communication on or off between Max/MSP and Arduino.</p>
<p>For instructions on getting started with using an Arduino and a breadboard, I recommend visiting <a href="http://itp.nyu.edu/physcomp/Tutorials/Tutorials">ITP&#8217;s  Physical Computing resource page</a>, which has many descriptive and illustrative tutorials on getting set up with an Arduino.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Funny Side of Technology</title>
		<link>http://www.underwater.ca/blog/the-funny-side-of-technology</link>
		<comments>http://www.underwater.ca/blog/the-funny-side-of-technology#comments</comments>
		<pubDate>Thu, 25 Mar 2010 05:09:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[physical computing]]></category>

		<category><![CDATA[prototypes]]></category>

		<category><![CDATA[thesis]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1863</guid>
		<description><![CDATA[
I think it is safe to say that for most of us, our relationship with technology is a love-hate affair. Tech gadgets that start out as luxuries quickly become must-have necessities. I have become hooked on invention, ingenuity, and innovative products over the past few weeks while doing research for my thesis at ITP. The [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.engadget.com/2008/04/16/the-body-laptop-interface-is-knitted-from-thneed-which-nobody-n"><img class="alignnone size-full wp-image-1866" title="body_laptop_interface" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/body_laptop_interface.jpg" alt="" width="483" height="362" /></a></p>
<p>I think it is safe to say that for most of us, our relationship with technology is a love-hate affair. Tech gadgets that start out as luxuries quickly become must-have necessities. I have become hooked on invention, ingenuity, and innovative products over the past few weeks while doing research for my thesis at <a href="http://itp.nyu.edu">ITP</a>. The question I keep asking myself is whether these problem-solving products actually make the world a better place?</p>
<p><span id="more-1863"></span></p>
<p><a href="http://vids.myspace.com/index.cfm?fuseaction=vids.individual&amp;videoid=56555842"><strong>Woomba</strong></a><br />
Woomba is a small disc-like object that takes care of all of your feminine-hygiene needs. Activate Woomba and it does the rest. Woomba&#8217;s built in sensors can tell when you&#8217;re not at your freshest and that&#8217;s when Woomba goes to work. Its gentle but powerful onboard cleaning agents assure results every time. (Developed by <a href="http://www.nbc.com/snl"><em>Saturday Night Live</em></a>)</p>
<p><a href="http://vids.myspace.com/index.cfm?fuseaction=vids.individual&amp;videoid=56555842"><img class="alignnone size-full wp-image-1905" title="woomba" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/woomba.jpg" alt="" width="483" height="365" /></a></p>
<p><a href="http://www.baronbob.com/ahhchoo-talkingtissuebox.htm"><strong>Talking Tissue Box</strong></a><br />
Each time you reach for a tissue from the Ah-Choo Talking Tissue Box, it imitates your illness with one of six sneezing and coughing sounds. They say laughter is the best medicine so with the Sneezing Tissue Box you&#8217;ll be better than new in no time.  (Developed by <a href="http://www.baronbob.com"><em>Baron Bob</em></a>)</p>
<p><a href="http://www.baronbob.com/ahhchoo-talkingtissuebox.htm"><img class="alignnone size-full wp-image-1870" title="tissuebox04" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/tissuebox04.jpg" alt="" width="450" height="450" /></a></p>
<p><a href="http://evilmadscience.com/tinykitlist/44-menorah"><strong>LED Menorah</strong></a><br />
An updated take on the traditional hanukkiyah, the nine-armed Hanukkah candelabrum. Two candles are lit on the first night of Hanukkah (one &#8220;real&#8221; candle plus the lighter candle, or shamash), three on the second night, right up to nine on the eighth night. (Developed by <a href="http://evilmadscience.com"><em>Evil Mad Science</em></a>)</p>
<p><a href="http://evilmadscience.com/tinykitlist/44-menorah"><img class="alignnone size-full wp-image-1871" title="led_menorah" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/led_menorah.jpg" alt="" width="436" height="326" /></a></p>
<p><a href="http://www.janetmarlowmusic.com/zendogbarnesnoble.html"><strong>Zen Dog</strong></a><br />
De-stress Your Dog with Music and Touch. Tap into the power of music to calm your dog and learn the art of gentle massage to improve your pal’s mental and physical well-being. (Developed by <a href="http://www.janetmarlowmusic.com"><em>Janet Marlow</em></a>)</p>
<p><a href="http://www.janetmarlowmusic.com/zendogbarnesnoble.html"><img class="alignnone size-full wp-image-1911" title="zen_dog2" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/zen_dog2.jpg" alt="" width="483" height="365" /></a></p>
<p><a href="http://www.sportbinox.com"><strong>Sportbinox</strong></a><br />
Sportbinox are hands free binoculars that offer an optional am/fm radio to help follow the game, or just listen to relaxing music while enjoying nature. (Developed by <a href="http://www.sportbinox.com"><em>Sportbinox</em></a>)</p>
<p><a href="http://www.sportbinox.com"><img class="alignnone size-full wp-image-1875" title="sportbinox" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/sportbinox.jpg" alt="" width="382" height="292" /></a></p>
<p><a href="http://www.panasonic.com.my/web/Pid/5312"><strong>Ion Steamer</strong></a><br />
Apparently, blasting your face with steam is good for your skin. Who knew? Even better than normal steam is the fancy-pants steam this Panasonic Nano-Care Ion Steamer pumps out. They claim it &#8220;creates ion steam particles that are extremely small, thereby enabling the moisturizing steam to deeply penetrate the outer layers of a user&#8217;s skin.&#8221; (Developed by <a href="http://www.panasonic.com"><em>Panasonic</em></a>)</p>
<p><a href="http://www.panasonic.com.my/web/Pid/5312"><img class="alignnone size-full wp-image-1877" title="panasonic-nano-care-ion-steamer-2" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/panasonic-nano-care-ion-steamer-2.jpg" alt="" width="393" height="336" /></a></p>
<p><a href="http://www.wilddivine.com"><strong>The Journey to Wild Divine Biofeedback</strong></a><br />
The Journey to Wild Divine is the first &#8220;inner-active&#8221; computer adventure that combines ancient breathing and meditation with modern biofeedback technology for total mind-body wellness. Progress through the realm using the power of your thoughts, feelings, breath and awareness. The Journey to Wild Divine is not just a game, it&#8217;s a tool to reduce stress and improve physical and mental health. (Developed by <a href="http://www.wilddivine.com"><em>Wild Divine Project</em></a>)</p>
<p><a href="http://www.wilddivine.com"><img class="alignnone size-full wp-image-1907" title="journey_to_wild_divine" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/journey_to_wild_divine.jpg" alt="" width="483" height="340" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>10 Interactive Video Art Projects that Get Physical with Screens</title>
		<link>http://www.underwater.ca/blog/interactive-video-art</link>
		<comments>http://www.underwater.ca/blog/interactive-video-art#comments</comments>
		<pubDate>Mon, 08 Feb 2010 07:48:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[interactive screens]]></category>

		<category><![CDATA[thesis]]></category>

		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1749</guid>
		<description><![CDATA[People have always loved watching screens. The video screen has surged where people love this window onto a whole new world of possibility and opportunity. We are increasingly feeling this attraction with screens.  Over the past decade we have seen the emergence of more and more screens with serious multimedia capabilities. Today, we use [...]]]></description>
			<content:encoded><![CDATA[<p>People have always loved watching screens. The video screen has surged where people love this window onto a whole new world of possibility and opportunity. We are increasingly feeling this attraction with screens.  Over the past decade we have seen the emergence of more and more screens with serious multimedia capabilities. Today, we use screens for informing, communicating, entertaining, and connecting. The following are ten of my favorite interactive video art projects that I believe make strong emotional connections with people using screens.</p>
<p>1. <a href="http://www.camilleutterback.com/potentobjects.html"><strong>Potent Objects</strong></a><br />
Potent Objects playfully examines the way we ascribe emotion to inanimate technologies. The work parallels current research in &#8216;affective computing,&#8217; in which the capability of sensing and conveying emotion is built into computing devices. (Work by <a href="http://www.camilleutterback.com"><em>Camille Utterback</em></a>)</p>
<p><a href="http://www.camilleutterback.com/potentobjects.html"><img class="alignnone size-full wp-image-1851" title="utterback_potent_objects" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/utterback_potent_objects.jpg" alt="" width="489" height="182" /></a></p>
<p><span id="more-1749"></span></p>
<p>2. <a href="http://ljudmila.org/~julian/levelhead"><strong>levelHead</strong></a><br />
levelHead uses a hand-held solid-plastic cube as its only interface. On-screen it appears each face of the cube contains a little room, each of which are logically connected by doors. (Work by <a href="http://julianoliver.com"><em>Julian Oliver</em></a>)</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="483" height="366" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=1320756&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="483" height="366" src="http://vimeo.com/moogaloop.swf?clip_id=1320756&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>3. <a href="http://www.gabebc.com/TheJitterBox.php"><strong>The Jitterbox</strong></a><br />
Change the tune and watch the beautiful tiny dancer shake and shimmy along with any song! But beware the talky talk radio, this dancer loves to boogie but hates chit chat! An interactive radio from the 1940&#8217;s! (Work by <a href="http://www.gabebc.com"><em>Gabe Barcia-Colombo</em></a>)</p>
<p><a href="http://www.gabebc.com/TheJitterBox.php"><img class="alignnone size-full wp-image-1853" title="gabe_barcia_jitterbox" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/gabe_barcia_jitterbox.jpg" alt="" width="480" height="353" /></a></p>
<p>4. <a href="http://emedia.art.sunysb.edu/christa/whirl.html"><strong>Whirl</strong></a><br />
In Whirl memory and nostalgia is revealed as a warped phenomena. The viewer&#8217;s breath is mapped such that blowing a pinwheel controls the playback of both record player and video, warping nostalgic sound from a found record of old rhyming favorites and imagery of wildly physical play on turn of the century (19th to 20th) circle swing. (Work by <a href="http://christaerickson.net"><em>Christa Erickson</em></a>)</p>
<p><a href="http://emedia.art.sunysb.edu/christa/whirl.html"><img class="alignnone size-full wp-image-1855" title="erickson_whirl" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/erickson_whirl.jpg" alt="" width="486" height="320" /></a></p>
<p>5. <a href="http://www.facebook.com/album.php?aid=179923&amp;id=642475663"><strong>Visual Attract &amp; Attack</strong></a><br />
27 touch screen adaptions of Han Hoogerbrugge&#8217;s web animation series <a href="http://www.hoogerbrugge.com/nails">NAILS</a> presented at the <a href="http://www.mocataipei.org.tw">Museum of Contemporary Art</a> in Taipei. (Work by <a href="http://www.hoogerbrugge.com"><em>Han Hoogerbrugge</em></a>)</p>
<p><a href="http://www.facebook.com/album.php?aid=179923&amp;id=642475663"><img class="alignnone size-full wp-image-1775" title="visual_attract_and_attack" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/visual_attract_and_attack.jpg" alt="" width="500" height="375" /></a></p>
<p>6. <a href="http://www.adimarom.com/?p=1160"><strong>Machinema</strong></a><br />
The animation creates an ecosystem of mechanical and natural elements coming into life on the screens with the spin of a big physical crank. The project explores the connections/tensions between digital and analog, between natural and industrial, revealing the living spirit in the machine and the mechanical cycles in nature. (Work by <a href="http://www.adimarom.com"><em>Adi Marom</em></a> and <a href="http://www.filippovanucci.com"><em>Filippo Vanucci</em></a>)</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="507" height="380" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8025607&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="507" height="380" src="http://vimeo.com/moogaloop.swf?clip_id=8025607&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>7. <a href="http://andrewjs.com/current.html"><strong>Experimental Devices for Performance</strong></a><br />
Experimental Devices for Performance are wearable and handheld devices used for media interaction in experimental performance. Being performer oriented, the devices make the connection between media and performer inseparable. The performer affects the media through the devices and the devices affect the performer. Together, they become the performance. (Work by <a href="http://andrewjs.com"><em>Andrew Schneider</em></a>)</p>
<p><a href="http://itp.nyu.edu/show/spring2007/detail.php?project_id=1142"><img class="alignnone size-full wp-image-1784" title="1176387283_facemaskitpweb" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/1176387283_facemaskitpweb.jpg" alt="" width="399" height="294" /></a></p>
<p>8. <a href="http://www.theowatson.com/site_docs/work.php?id=41"><strong>Funky Forest</strong></a><br />
<em>Funky Forest</em> is an interactive ecosystem where children create trees with their body and then divert the water flowing from the waterfall to the trees to keep them alive. (Work by <a href="http://www.theowatson.com"><em>Theodore Watson</em></a>)</p>
<p><a href="http://www.theowatson.com/site_docs/work.php?id=41"><img class="alignnone size-full wp-image-1785" title="bluegirl_sm" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/bluegirl_sm.jpg" alt="" width="483" height="321" /></a></p>
<p>9. <a href="http://www.youtube.com/watch?v=5xOHq4Fs3tE"><strong>The Taste of Daily Life</strong></a><br />
Presented at the <a href="http://www.npm.gov.tw/exh97/future_museum">National Palace Museum</a> in Taiwan,  in this video artwork the visitor can use their breathe to blow the interactive video to make it comes to life. (Work by Huang)</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="483" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/5xOHq4Fs3tE&amp;hl=en_US&amp;fs=1&amp;" /><embed type="application/x-shockwave-flash" width="483" height="390" src="http://www.youtube.com/v/5xOHq4Fs3tE&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>10. <a href="http://www.fondation-langlois.org/e-art/e/marie-chouinard.html"><strong>Cantique No. 3</strong></a><br />
A choreographer, dancer and performer, Marie Chouinard produced an entire series of works that originated with filmed choreography featuring faces, grimaces and voices. (Work by <a href="http://www.fondation-langlois.org/e-art/e/marie-chouinard.html"><em>Marie Chouinard</em></a>)</p>
<p><a href="http://www.fondation-langlois.org/e-art/e/marie-chouinard.html"><img src="http://www.underwater.ca/blog/wp-content/uploads/2009/09/cantique-3-a.jpg" border="0" alt="" width="484" height="381" /></a></p>
]]></content:encoded>
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		<item>
		<title>Mood Board</title>
		<link>http://www.underwater.ca/blog/mood-board</link>
		<comments>http://www.underwater.ca/blog/mood-board#comments</comments>
		<pubDate>Thu, 04 Feb 2010 09:53:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[thesis]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1721</guid>
		<description><![CDATA[
A collection of images that will help inspire the design of my thesis project at ITP. Gathered from a wide array of sources, some of the artists&#8217; and designers&#8217; works assembled into my thesis mood board include Han Hoogerbrugge, Rafaeal Rozendall, Morgan Guegan, paperad, Redman, Slick Rick, and Craig Robinson.
You can view each individual image [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.underwater.ca/images/moodboard.jpg"><img class="alignnone size-full wp-image-1723" title="moodboard_sm1" src="http://www.underwater.ca/blog/wp-content/uploads/2010/02/moodboard_sm1.jpg" alt="" width="500" height="689" /></a></p>
<p>A collection of images that will help inspire the design of my thesis project at <a href="http://itp.nyu.edu">ITP</a>. Gathered from a wide array of sources, some of the artists&#8217; and designers&#8217; works assembled into my thesis mood board include <a href="http://www.hoogerbrugge.com">Han Hoogerbrugge</a>, <a href="http://www.newrafael.com">Rafaeal Rozendall</a>, <a href="http://www.morganguegan.com">Morgan Guegan</a>, <a href="http://www.paperrad.org">paperad</a>, <a href="http://www.funkdoc.com">Redman</a>, Slick Rick, and <a href="http://www.flipflopflyin.com">Craig Robinson</a>.</p>
<p>You can view each individual image from my mood board on <a href="http://www.flickr.com/photos/jasonsafir/sets/72157623212494427">Jason Safir&#8217;s Flickr page</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.underwater.ca/blog/mood-board/feed</wfw:commentRss>
		</item>
		<item>
		<title>Rusty Business Documentation</title>
		<link>http://www.jasonsafir.com/rusty</link>
		<comments>http://www.jasonsafir.com/rusty#comments</comments>
		<pubDate>Mon, 21 Dec 2009 04:26:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[interactive screens]]></category>

		<category><![CDATA[physical computing]]></category>

		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1607</guid>
		<description><![CDATA[
Presented at the ITP Winter Show 2009 and NIME 2009, Rusty Business is a video sequencer that produces electronically controlled cartoon antics using large inflatable hammers.
A database of slapstick comedy gags are executed when inflatable hammers hit push button switches. The interactions performed by the users handling of the hammer produces a unique visual and [...]]]></description>
			<content:encoded><![CDATA[<p><object width="507" height="380"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9013134&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9013134&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="507" height="380"></embed></object></p>
<p>Presented at the <a href="http://itp.nyu.edu/show">ITP Winter Show 2009</a> and <a href="http://itp.nyu.edu/nime/show">NIME 2009</a>, Rusty Business is a video sequencer that produces electronically controlled cartoon antics using large inflatable hammers.</p>
<div class="flickr-photos"><a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4215625926/" rel="album-72157623072000888" id="photo-4215625926" title="0_DSCN2350"><img src="http://farm3.static.flickr.com/2582/4215625926_eb5cac9c79_s.jpg" width="75" height="75" alt="0_DSCN2350" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4215626246/" rel="album-72157623072000888" id="photo-4215626246" title="0_DSCN2458"><img src="http://farm3.static.flickr.com/2659/4215626246_a872367ee2_s.jpg" width="75" height="75" alt="0_DSCN2458" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4215626572/" rel="album-72157623072000888" id="photo-4215626572" title="0_DSCN2397"><img src="http://farm5.static.flickr.com/4047/4215626572_bab23bfbca_s.jpg" width="75" height="75" alt="0_DSCN2397" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214855795/" rel="album-72157623072000888" id="photo-4214855795" title="0_DSCN2430"><img src="http://farm5.static.flickr.com/4066/4214855795_8078748369_s.jpg" width="75" height="75" alt="0_DSCN2430" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214856073/" rel="album-72157623072000888" id="photo-4214856073" title="0_DSCN2345"><img src="http://farm3.static.flickr.com/2640/4214856073_66b502df68_s.jpg" width="75" height="75" alt="0_DSCN2345" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4215627406/" rel="album-72157623072000888" id="photo-4215627406" title="0_DSCN2390"><img src="http://farm3.static.flickr.com/2506/4215627406_31164ec7ea_s.jpg" width="75" height="75" alt="0_DSCN2390" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4215627724/" rel="album-72157623072000888" id="photo-4215627724" title="0_DSCN2318"><img src="http://farm5.static.flickr.com/4033/4215627724_af73ac1d6f_s.jpg" width="75" height="75" alt="0_DSCN2318" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214857037/" rel="album-72157623072000888" id="photo-4214857037" title="0_DSCN2433"><img src="http://farm5.static.flickr.com/4059/4214857037_6279e27dc8_s.jpg" width="75" height="75" alt="0_DSCN2433" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4215628200/" rel="album-72157623072000888" id="photo-4215628200" title="0_DSCN2432"><img src="http://farm3.static.flickr.com/2212/4215628200_e0bdfbec72_s.jpg" width="75" height="75" alt="0_DSCN2432" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214857465/" rel="album-72157623072000888" id="photo-4214857465" title="0_DSCN2381"><img src="http://farm5.static.flickr.com/4002/4214857465_68ffa4674d_s.jpg" width="75" height="75" alt="0_DSCN2381" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214857689/" rel="album-72157623072000888" id="photo-4214857689" title="0_DSCN2431"><img src="http://farm3.static.flickr.com/2539/4214857689_ae526b94a2_s.jpg" width="75" height="75" alt="0_DSCN2431" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4215628990/" rel="album-72157623072000888" id="photo-4215628990" title="0_DSCN2389"><img src="http://farm3.static.flickr.com/2589/4215628990_8e51b8989c_s.jpg" width="75" height="75" alt="0_DSCN2389" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214858235/" rel="album-72157623072000888" id="photo-4214858235" title="0_DSCN2404"><img src="http://farm3.static.flickr.com/2648/4214858235_a1f3392211_s.jpg" width="75" height="75" alt="0_DSCN2404" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214858495/" rel="album-72157623072000888" id="photo-4214858495" title="0_rusty_and_kids"><img src="http://farm5.static.flickr.com/4032/4214858495_7bbee9c68d_s.jpg" width="75" height="75" alt="0_rusty_and_kids" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214858767/" rel="album-72157623072000888" id="photo-4214858767" title="0_DSCN2351"><img src="http://farm5.static.flickr.com/4049/4214858767_09a09e6c87_s.jpg" width="75" height="75" alt="0_DSCN2351" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214859119/" rel="album-72157623072000888" id="photo-4214859119" title="0_DSCN2436"><img src="http://farm3.static.flickr.com/2574/4214859119_67bdd2c2df_s.jpg" width="75" height="75" alt="0_DSCN2436" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4214859465/" rel="album-72157623072000888" id="photo-4214859465" title="0_DSCN2394"><img src="http://farm3.static.flickr.com/2583/4214859465_b619566fd0_s.jpg" width="75" height="75" alt="0_DSCN2394" /></a> <a class="tt-flickr tt-flickr-Square" href="http://www.flickr.com/photos/jasonsafir/4215630788/" rel="album-72157623072000888" id="photo-4215630788" title="0_DSCN2403"><img src="http://farm3.static.flickr.com/2551/4215630788_4a499c4769_s.jpg" width="75" height="75" alt="0_DSCN2403" /></a> </div>
<p>A database of slapstick comedy gags are executed when inflatable hammers hit push button switches. The interactions performed by the users handling of the hammer produces a unique visual and auditory experience onto the projected montage displays. Every hit from the inflatable hammer triggers a different, unexpected and shocking reaction from the character, conveying his struggles with work, sickness and modern day insanities.</p>
<p><span id="more-1607"></span><br />
A database of slapstick comedy gags, all performed by a silent comedy character named <a href="http://www.flickr.com/photos/jasonsafir/4216131371/in/set-72157623074797774">Rusty</a>, are executed when inflatable hammers smack one of nine push buttons that each accompany one of nine video clips projected on a screen.</p>
<p>The interactions performed by the users handling of the hammer produces a unique visual and auditory experience onto the projected montage displays. Every hit from the inflatable hammer triggers a different, unexpected and shocking reaction from the character, conveying his struggles with work, sickness and modern day insanities. The music and sound effects that accompany Rustys clumsy actions evoke the illusion of space by taking on the function of the background images.</p>
<p>Today I presented my new project <a href="http://www.jasonsafir.com/rusty">Rusty Business</a> at the <a href="http://itp.nyu.edu/shows/winter2009">ITP Winter Show 2009</a>. My project composes video sequences out of gag comedy animations when large inflatable hammers hit push button switches. I will be posting complete documentation for this work by the end of the week.</p>
<p><a href="http://www.flickr.com/photos/jasonsafir/sets/72157623072000888"><br />
</a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/12/kidsplaying1.jpg"><img class="alignnone size-full wp-image-1608" title="kidsplaying1" src="http://www.underwater.ca/blog/wp-content/uploads/2009/12/kidsplaying1.jpg" alt="" width="482" height="361" /></a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/12/kidsplaying2.jpg"><br />
</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jasonsafir.com/rusty/feed</wfw:commentRss>
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		<item>
		<title>Rusty Business @ NIME 2009</title>
		<link>http://www.underwater.ca/blog/rusty-business-nime-2009</link>
		<comments>http://www.underwater.ca/blog/rusty-business-nime-2009#comments</comments>
		<pubDate>Mon, 14 Dec 2009 09:22:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1587</guid>
		<description><![CDATA[
This week I performed my new interactive comedy project &#8220;Rusty Business&#8221; at the ITP New Interfaces for Musical Expression Concert 2009 in Brooklyn at Southpaw. My project is a video sequencer that produces electronically controlled cartoon antics when large inflatable hammers hit jumbo push button switches. My performance also featured a guest appearance by Elie [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="485" height="273" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8960230&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="485" height="273" src="http://vimeo.com/moogaloop.swf?clip_id=8960230&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This week I performed my new interactive comedy project <a href="http://www.jasonsafir.com/rusty">&#8220;Rusty Business&#8221;</a> at the <a href="http://itp.nyu.edu/nime/show">ITP New Interfaces for Musical Expression Concert 2009</a> in Brooklyn at <a href="http://itp.nyu.edu/nime/show">Southpaw</a>. My project is a video sequencer that produces electronically controlled cartoon antics when large inflatable hammers hit jumbo push button switches. My performance also featured a guest appearance by <a href="http://www.silentlycrashing.net">Elie Zananiri</a> who played the role as my character&#8217;s boss.</p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/12/0nime_starring2.jpg"><img class="alignnone size-thumbnail wp-image-1638" title="0nime_starring2" src="http://www.underwater.ca/blog/wp-content/uploads/2009/12/0nime_starring2-150x150.jpg" alt="" width="150" height="150" /></a><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/12/0nime_seq3_2.jpg"><img class="alignnone size-thumbnail wp-image-1635" title="0nime_seq3_2" src="http://www.underwater.ca/blog/wp-content/uploads/2009/12/0nime_seq3_2-150x150.jpg" alt="" width="150" height="150" /></a><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/12/0nime_seq3_3.jpg"><img class="alignnone size-thumbnail wp-image-1641" title="0nime_seq3_3" src="http://www.underwater.ca/blog/wp-content/uploads/2009/12/0nime_seq3_3-150x150.jpg" alt="" width="150" height="150" /></a><br />
<a href="http://www.flickr.com/photos/jasonsafir/sets/72157623074797774">Click here</a> to view more photos from the show. (Courtesy of <a href="http://leesean.net">LEESEAN</a>)</p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/12/starring1.jpg"><img class="alignnone size-medium wp-image-1588" title="starring1" src="http://www.underwater.ca/blog/wp-content/uploads/2009/12/starring1-300x200.jpg" alt="" width="227" height="151" /></a><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/12/starring2.jpg"><img class="alignnone size-medium wp-image-1590" title="starring2" src="http://www.underwater.ca/blog/wp-content/uploads/2009/12/starring2-300x199.jpg" alt="" width="227" height="151" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.underwater.ca/blog/rusty-business-nime-2009/feed</wfw:commentRss>
		</item>
		<item>
		<title>Pacer Times</title>
		<link>http://www.underwater.ca/blog/pacer-times</link>
		<comments>http://www.underwater.ca/blog/pacer-times#comments</comments>
		<pubDate>Thu, 29 Oct 2009 03:09:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1540</guid>
		<description><![CDATA[
The web site I designed for the University of South Carolina Aiken&#8217;s online student magazine was recently launched. The site&#8217;s overall purpose is to provide a news resource for student&#8217;s studying at the University. My focus on their redesign was to create a more youthful and fun look to help students become more interested to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pacertimes.com"><img class="alignnone size-full wp-image-1553" title="pacertimes_2" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/pacertimes_2.jpg" alt="" width="483" height="265" /></a></p>
<p>The web site I designed for the <a href="http://web.usca.edu">University of South Carolina Aiken&#8217;s</a> online student magazine was recently launched. The site&#8217;s overall purpose is to provide a news resource for student&#8217;s studying at the University. My focus on their redesign was to create a more youthful and fun look to help students become more interested to engage in on campus social life, <a href="http://www.pacertimes.com">take a look.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.underwater.ca/blog/pacer-times/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Joy of Smoking</title>
		<link>http://www.underwater.ca/blog/the-joy-of-smoking</link>
		<comments>http://www.underwater.ca/blog/the-joy-of-smoking#comments</comments>
		<pubDate>Thu, 22 Oct 2009 04:52:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[interactive screens]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1515</guid>
		<description><![CDATA[
The Joy of Smoking is a collection of humorous video clips  about a smoker who will go to almost any lengths for a nicotine hit. This is the first prototype of my Headsprung video sculpture series that I am currently developing.







Breaking apart the 5&#8243; Coby Digital Picture frame I purchased from Coby Electronics.
Special thanks [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="484" height="363" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7324626&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="484" height="363" src="http://vimeo.com/moogaloop.swf?clip_id=7324626&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The <em>Joy of Smoking</em> is a collection of humorous video clips  about a smoker who will go to almost any lengths for a nicotine hit. This is the first prototype of my <em>Headsprung</em> video sculpture series that I am currently developing.</p>
<p><span id="more-1515"></span><br />
<a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/runners.jpg"><img class="alignnone size-full wp-image-1509" title="runners" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/runners.jpg" alt="" width="484" height="276" /></a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/brushing_teeth.jpg"><img class="alignnone size-full wp-image-1513" title="brushing_teeth" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/brushing_teeth.jpg" alt="" width="484" height="280" /></a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/dscn2173.jpg"><img class="alignnone size-full wp-image-1559" title="dscn2173" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/dscn2173.jpg" alt="" width="486" height="365" /></a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/head1_web.jpg"><img class="alignnone size-full wp-image-1526" title="head1_web" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/head1_web.jpg" alt="" width="484" height="363" /></a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/dscn2058_sm.jpg"><img class="alignnone size-full wp-image-1561" title="dscn2058_sm" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/dscn2058_sm.jpg" alt="" width="484" height="363" /></a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/dscn2065_sm.jpg"><img class="alignnone size-full wp-image-1562" title="dscn2065_sm" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/dscn2065_sm.jpg" alt="" width="484" height="363" /></a></p>
<p>Breaking apart the 5&#8243; Coby Digital Picture frame I purchased from <a href="http://www.cobyusa.com">Coby Electronics</a>.</p>
<p>Special thanks to <a href="http://www.creative-technology.net/CTECH/Eric_Rosenthal_Bio.html">Eric Rosenthal</a> and <a href="http://idblab.blogspot.com">Matt Richard</a> for helping me out with hacking and custom fitting the LCD screen onto the manikin display.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Expressive Type.</title>
		<link>http://www.underwater.ca/blog/week-3-introduction-to-typography</link>
		<comments>http://www.underwater.ca/blog/week-3-introduction-to-typography#comments</comments>
		<pubDate>Mon, 05 Oct 2009 22:40:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1418</guid>
		<description><![CDATA[
For this week&#8217;s assignment in my Visual Communications class, each student was asked to design three expressive words considering guidelines in typography. In addition, each student was asked to create six examples of their name choosing font preferences with at least one example of serif, san serif, decorative and script.




]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/reveal.jpg"><img class="alignnone size-full wp-image-1431" title="reveal" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/reveal.jpg" alt="" width="415" height="321" /></a></p>
<p>For this week&#8217;s assignment in my <a href="http://itp.nyu.edu/viscomm">Visual Communications</a> class, each student was asked to design three expressive words considering guidelines in typography. In addition, each student was asked to create six examples of their name choosing font preferences with at least one example of serif, san serif, decorative and script.</p>
<p><span id="more-1418"></span></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/hungover.jpg"><img class="alignnone size-full wp-image-1419" title="hungover" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/hungover.jpg" alt="" width="484" height="246" /></a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/eccentric.jpg"><img class="alignnone size-full wp-image-1420" title="eccentric" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/eccentric.jpg" alt="" width="484" height="195" /></a></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/10/name_sample1.jpg"><img class="alignnone size-full wp-image-1423" title="name_sample1" src="http://www.underwater.ca/blog/wp-content/uploads/2009/10/name_sample1.jpg" alt="" width="358" height="562" /></a></p>
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		<title>Examples of Bad Signage.</title>
		<link>http://www.underwater.ca/blog/bad-signage</link>
		<comments>http://www.underwater.ca/blog/bad-signage#comments</comments>
		<pubDate>Mon, 28 Sep 2009 22:52:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://www.underwater.ca/blog/?p=1348</guid>
		<description><![CDATA[
Is this guy really running for president? If he is, I don&#8217;t think this ad would  help him get the votes he would need to win. Nevertheless, the design of the poster made me want to visit his web site. I think this advertisement is a clever way to get someone&#8217;s attention, but in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/09/_tonetank-for-president.jpg"><img class="alignnone size-full wp-image-1390" title="tonetank_sm" src="http://www.underwater.ca/blog/wp-content/uploads/2009/09/tonetank_sm.jpg" alt="" width="484" height="363" /></a></p>
<p>Is this guy really running for president? If he is, I don&#8217;t think this ad would  help him get the votes he would need to win. Nevertheless, the design of the poster made me want to visit his web site. I think this advertisement is a clever way to get someone&#8217;s attention, but in the end of the day, I just don&#8217;t get what Tone Tank  is trying to say.</p>
<p><span id="more-1348"></span></p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/09/_special_perfumes.jpg"><img src="http://www.underwater.ca/blog/wp-content/uploads/2009/09/perfume_sm.jpg" alt="" title="perfume_sm" width="484" height="363" class="alignnone size-full wp-image-1392" /></a></p>
<p>This ghetto ad does not make me want to buy any perfume from this store, although it does sound like they are offering a serious bargain here. I would rather pay the extra money to smell good then to smell like garbage, which is where it looks like this ad came from.</p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/09/_useyourblank.jpg"><img src="http://www.underwater.ca/blog/wp-content/uploads/2009/09/mta_sm.jpg" alt="" title="mta_sm" width="484" height="485" class="alignnone size-full wp-image-1394" /></a></p>
<p>This ad really confused me. First, I don&#8217;t understand what the ad is trying to promote or say. Second, the typography of the word &#8216;blank&#8217; and the colors they are using just don&#8217;t work. The New York City government was trying to be creative and clever here, but I don&#8217;t think this ad will be successful in helping to support whatever cause they are trying to promote in any way.</p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/09/0plow.jpg"><img src="http://www.underwater.ca/blog/wp-content/uploads/2009/09/plow_sm.jpg" alt="" title="plow_sm" width="484" height="293" class="alignnone size-full wp-image-1397" /></a></p>
<p>I really would like to raise the plow, but where do I raise it?</p>
<p><a href="http://www.underwater.ca/blog/wp-content/uploads/2009/09/0shoot-the-freak.jpg"><img src="http://www.underwater.ca/blog/wp-content/uploads/2009/09/freak_sm.jpg" alt="" title="freak_sm" width="484" height="363" class="alignnone size-full wp-image-1399" /></a></p>
<p>For my life&#8217;s sake, I would never sit here. These guys are asking for trouble.</p>
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