Self Help You Can’t Live Without!
Saturday, March 13th, 2010There is currently a terrifying cultural epidemic sweeping across America. Every year, we waste millions of dollars on self-help products that promise to fix all our problems. Each tome makes an empowering claim, yet has so little proof of efficacy.
For my thesis project at ITP, I will be tackling the scams, shams and shames of the self-help movement by developing a suite of self help products that don’t do what they promise. The presence of a motivational speaker, who has the thinnest of credentials, will be implemented into each of the products I design. The motivational speaker’s menu of ancillary products include self-help books and essays, a mindfold therapy mask that you sleep with, relaxation teas, an iPhone app, and a light therapy machine. In addition, I will be developing a satirical web site for the motivational speaker, to help market and promote his physical products. All of Vaughn’s self-help products will be released at his thesis seminar taking place on May 4th, 2010 at ITP.
Self help is everywhere yet it’s nowhere! The Self-Help Movement is an $8-billion-a-year industry that depends on legions of repeat customers. According to Marketdata Enterprises, the market for self-improvement grew an astonishing 50 cent between 2004 and 2009. Today, the self-help improvement constitutes a $12 billion business, up from $5.7 billion in 2000. Between thirty-five hundred and four thousand new self help books appeared in 2003. The higher figure represents more than double the number of new self help titles that debuted in 1998.





